Commodity Analysis: 5 for $1 Bananas

bananas-5for1-june2015-prices

On my way to work this morning i decided to buy some fruits from my usual fruit seller.  So being the commodities economics nerd that i am, i usually try to scan through the prices real quickly to spot the upward and downward differentials.  So i was a little bit surprised (albeit pleasantly), to find bananas selling for 5 fingers for a $1.

So out of curiosity, i decided to checkout out a few of the global Banana Market indicators and fundamentals.

Banana Import Prices

The US and the EU enjoy some of the lowest banana import prices.  The complete underlying factors for this might require a bit of research.  Even though i suspect that this in part due to improved supply-side structural factors such as enhanced farming management techniques due to technological advancements moisture management, disease control, etc.
Another factor that i could think of was that of supply-chain efficiencies.  Two of the worlds largest Banana industry companies Chiquita (US based) and Fyffes (Ireland based) are based out of these two territories and that that they control a sizable marketshare, one could argue that they are able to maintain low import prices due to their economies of scale advantage.

banana-import-prices

Source:  FAO and UN Comtrade

Banana Retail Prices

Once again the US seems to enjoy the lowest Banana retail prices upon a close trend analysis.  Considering the fact that Dole, Fresh Del Monte and Chiquita are all US based and control around 11%, 12%, and 14% of the global banana market; one could argue that increased competition amongst these industry behemoths is either causing downward price pressures.

In the final analysis the ultimate beneficiary is the US banana consumer.

banana-retail-prices-2014-15 Source:  FAO and UN Comtrade

The Banana Value Chain Breakdown

Infographic_ft_bananas

Banana Marketshare by Company

Banana-MarketShare

Web references: 

http://www.fao.org/economic/est/est-commodities/bananas/banana-prices/en/

http://www.bananalink.org.uk/content/companies

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About Anang Tawiah

About the author :: Anang Tawiah is a New York City based Management Consultant specializing in Investment Risk and Technology Strategy. He continues to guide many Blue chip companies and Governments as a Business and Technology Consultant. Please direct all follow up questions, concerns, request for speaking engagements and presentations regarding my articles and research to my Facebook Page listed below. You can read more of his analysis or reach him for further professional consultations and or guidance at: // Email: anang@labaddi.com // Follow me on Wordpress: www.anangtawiah.com // Follow me on Facebook: www.facebook.com/AnangTawiah

One comment

  1. Interesting insights…..wondering what the trends mean for our local markets in Ghana at the current prices of the dollar!!!

    Like

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